⭐ What’s new
Social Planner Statistics now support custom date ranges along with a comparative view, allowing users to analyse performance over any timeframe and compare it with a previous equivalent period.
This replaces the earlier fixed 7-day analytics view and enables more flexible, self-serve insights for campaigns, trends, and growth analysis.
🛠️ How it works
- Custom Date Range Selector
- Select any start and end date using a calendar picker
- Quick presets available: 7 days, 14 days, 30 days, Custom
- KPIs, totals, and charts update instantly based on the selected range
- Compare With Previous Period
- Compare the selected date range with the previous equivalent window
- Presets include: Previous Period, Previous 7 days, Previous 30 days, Custom
Percentage change indicators shown across:
- Total Posts
- Likes
- Followers
- Impressions
- Comments
- Smarter Graph Scaling
- Short ranges show daily data points
Longer ranges automatically use aggregated views for better readability
💡 Why it matters
- This enhancement enables users to:
- Analyze performance across exact campaign windows
- Compare growth trends without exporting data
- Generate clearer insights and client-ready reports
- Reduce reliance on external analytics tools